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IT Talent Solutions Ltd Derby, UK
Dec 13, 2017
Full time
Digital Marketing Executive We have an opening for a midlevel or senior Marketing Executive to join our software solutions/technology client who provides service to the fashion and retail industries on a global scale. Due to expansion and the completion of a number of successful project with their long-term clients our client requires a Marketing to join their in-house team. Reporting to the Senior Marketing Manager, your main duties will include; Lead generation and clarifying activities to support the achieve sale targets. You'll also assist the team in running and analysing digital and direct campaigns and work with the internal sales team to optimize and measure the effectiveness of the follow-up and conversion process. Day to day includes Driving increased awareness of the client's solutions amongst potential customers, increasing engagement. conversions and advocacy. Building on firm foundations, utilising all elements of the marketing mix, both digital and offline Creation and coordination of marketing material and collateral, including creating briefs and managing external agencies. Writing and re-purposing compelling copy for digital and offline use, including press releases, case studies and brochures. Content management to agreed calendar Coordinate and analyse digital activity focusing on maximising conversions through leveraging website design and content, SEO, Analytics, PPC, social media, etc. Organise and coordinate global events and exhibitions. Work closely and building relationships with all stakeholders including external suppliers such as design agencies and publications. Essential experience and skills Minimum of 3 years marketing experience, ideally in a B2B environment. Proven track record of successful contribution to the achievement of specific marketing KPIs. Experience in lead generation and qualification. Experience in completing successful direct mail campaigns. Digital marketing experience and skills in using Adwords to create and publish PPC adverts and SEO. Strong understanding and experience in Google Analytics. Comfortable and competent in copywriting and content generation. Effective use of a Content Management System (CMS). Experience of marketing automation tools for email campaigns eg Mail Chimp. Experience of managing within an agreed marketing budget. Excellent communication and people skills whether face to face, over the telephone, or in writing. Confident in dealing with individuals at all levels within an organisation. A highly organised individual able to effectively prioritise and plan workload. Use of Microsoft Office Suite and CRM System. Use of Adobe Illustrator (Ai), to design and create literature. A willingness to travel, mainly within in the UK but occasionally overseas. Desirable Experience of a re-brand exercise, or new product brand development. Please send us your CV for immediate consideration. Keywords Digital Marketing, Marketing Exec, Analytics, Events Coordinator, Copywriting, social media, Social Media Manager, Community Manager, SEO, PPC, Social Media, Events Coordinator, Marketing Manager, Creative Manager, B2B.
Spring Technology Northampton Square, London EC1V 0HB, UK
Dec 13, 2017
Full time
Digital Producer - London £35,000 - £40,000 + perm benefits A global leading staffing organisation is currently looking to a recruit a Digital Producer who will be responsible for website production, content, escalations and upgrades within both a project and BAU based environment. The Digital Producer will work closely with the Marketing team, Global IT Team and brand team to be able to execute all medium/large scale content management functions. eg producing content hubs, supporting website upgrades, supporting Marketing Execs with CMS advice, supporting both the UK and Global IT Teams on website projects. Responsibility *Set and sustain the foundation across all of Marketing, for website production and web best practice, across the entire web spectrum. (Such as making platform recommendations, design/functional feasibilities and advising on the best implementation course for any web project being undertaken). *Support the Brand Teams in implementing SEO recommendations and setting up PPC campaigns. *Be familiar with AB Testing tools such as Optimizely and Visual Web Optimiser; and lead the Optimisation workstream for UK Marketing. *Confident in coding HTML5/CSS3/Bootstrap framework. With basic knowledge at least of Javascript, to build design compositions and manage website content. *Passionate about website production and producing high quality, responsive content *Be the UK point of contact for any web queries, escalations and source of knowledge and expertise for the UK Brand Teams to lean on. *Be commercially and UX minded. *Maintain a consistent look and feel throughout all web properties in accordance with brand guidelines. *Keep current with emerging web technologies. *Participates in special projects and performs other duties as assigned. Experience *Strong fluency and ability to hand-code HTML5, CSS3, Bootstrap, (JS a bonus). *Solid cross-platform and cross-browser development *Experienced in using Sitecore. *Customising WordPress using theme frameworks *Good understanding of user experience. *Strong understanding and proven experience in SEO from a technical and content perspective. *Experience in running PPC campaigns in Google AdWords and job boards. *Experience in using Google Analytics and setting up tags/triggers/events in Google Tag Manager. *Expert in Photoshop, and MS Office applications (Word, Excel, PowerPoint). *Experience in website release process and familiarity in various stages and associated tools, which you will be heavily involved in. EG - UAT, SIT, bug triage, CMS template testing. *Solid experience working in a website production role, covering a wide spectrum of digital. Technical edge, Development, CMS, SEO, PPC, Content, AB Testing/Optimsation. Spring Technology is acting as an Employment Business in relation to this vacancy. Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.
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