Hydrogen Group 39 Egerton Ave, Swanley, Hextable, Kent BR8 7LG, UK
Dec 08, 2017Full time
Brand, Marketing and Communications Analyst - Consultancy - Reading Our client, a market leading consultancy, are looking to recruit for a Brand, Marketing and Communications Analyst to join their team in Reading. The BMC Analyst is responsible for producing meaningful KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights. They will support the implementation of a robust analytics capability that measures the success of BMC campaigns and provides visibility of the impact/value of BMC investments to the BMC leadership and the business. The role requires knowledge of brand, marketing and communications objectives, tactics and measures; experience with marketing analytics tools; and provides operational support as needed. Key Responsibilities: Ability to synthesize and analyze data coherently and provide insights and actionable recommendations Responsible for supporting BMC projects focused on analytics, reporting and measurement including the evaluation of new tools and enhancing the existing analytics portfolio Use and further define company-wide metrics and identify relevant data sources Work with program and campaign managers on analytics and insights and present analysis and recommendations to respective program and campaign leaders and leadership teams Work with analytics operations to correct data discrepancies and ensure data quality Location: Reading/London (Open to negotiation) Salary: upto £33,000 Key skill requirements: Ability to create compelling presentations and turn data into insights Knowledge of marketing analytics tools and metrics across the multi-channel environment including web, social media, events, thought leadership, content marketing, mobile and advertising (offline and online) Passionate about data-driven marketing and using data to inform decisions Website (Adobe Analytics, Webtrends) Social media (Sprinklr, Sysomos) Email marketing Video (Brightcove) CRM (InterAction/SAP) Webcasts (ON24) Mobile apps Additional experience in the following tools would be an advantage: Excel, Python, R, SQL and Tableau Hydrogen UK Limited is acting as an Employment Agency in relation to this vacancy.