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About Direct Sales Facts and Figures Sales Promotion
About Direct Sales Facts and Figures Sales Promotion
Sales Promotion
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Sales promotion includes effective communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. The sales promotional efforts stimulates product interest, trial, or purchase. Sales promotion is a tool used to achieve most of the five major promotional objectives - building product awareness, creating interest, providing information, stimulating demand and reinforcing the brand. Sales promotion can be classified based on the primary target audience to whom the promotion is directed. These include:
Consumer Market Directed - The most well-known methods of sales promotion are those intended to appeal to the final consumer. Consumers are exposed to sales promotions and many buyers are conditioned to look for sales promotions prior to making purchase decisions.
Trade Market Directed – Sales promotions are used by the marketers to target all customers including partners within their channel of distribution.
Business-to-Business Market Directed – A small, but important, sub-set of sales promotions are targeted to the business-to-business market. While these promotions may not carry the glamour associated with consumer or trade promotions, B-to-B promotions are used in many industries.
Marketers who employ sales promotion as a key component in their promotional strategy should be aware of how the climate for these types of promotions is changing. According to the changes in the market environment the decision makers should choose the optimum promotion strategy.
Consumer Market Directed - The most well-known methods of sales promotion are those intended to appeal to the final consumer. Consumers are exposed to sales promotions and many buyers are conditioned to look for sales promotions prior to making purchase decisions.
Trade Market Directed – Sales promotions are used by the marketers to target all customers including partners within their channel of distribution.
Business-to-Business Market Directed – A small, but important, sub-set of sales promotions are targeted to the business-to-business market. While these promotions may not carry the glamour associated with consumer or trade promotions, B-to-B promotions are used in many industries.
Marketers who employ sales promotion as a key component in their promotional strategy should be aware of how the climate for these types of promotions is changing. According to the changes in the market environment the decision makers should choose the optimum promotion strategy.
