IT Talent Solutions Ltd Derby, UK
Dec 13, 2017Full time
Digital Marketing Executive We have an opening for a midlevel or senior Marketing Executive to join our software solutions/technology client who provides service to the fashion and retail industries on a global scale. Due to expansion and the completion of a number of successful project with their long-term clients our client requires a Marketing to join their in-house team. Reporting to the Senior Marketing Manager, your main duties will include; Lead generation and clarifying activities to support the achieve sale targets. You'll also assist the team in running and analysing digital and direct campaigns and work with the internal sales team to optimize and measure the effectiveness of the follow-up and conversion process. Day to day includes Driving increased awareness of the client's solutions amongst potential customers, increasing engagement. conversions and advocacy. Building on firm foundations, utilising all elements of the marketing mix, both digital and offline Creation and coordination of marketing material and collateral, including creating briefs and managing external agencies. Writing and re-purposing compelling copy for digital and offline use, including press releases, case studies and brochures. Content management to agreed calendar Coordinate and analyse digital activity focusing on maximising conversions through leveraging website design and content, SEO, Analytics, PPC, social media, etc. Organise and coordinate global events and exhibitions. Work closely and building relationships with all stakeholders including external suppliers such as design agencies and publications. Essential experience and skills Minimum of 3 years marketing experience, ideally in a B2B environment. Proven track record of successful contribution to the achievement of specific marketing KPIs. Experience in lead generation and qualification. Experience in completing successful direct mail campaigns. Digital marketing experience and skills in using Adwords to create and publish PPC adverts and SEO. Strong understanding and experience in Google Analytics. Comfortable and competent in copywriting and content generation. Effective use of a Content Management System (CMS). Experience of marketing automation tools for email campaigns eg Mail Chimp. Experience of managing within an agreed marketing budget. Excellent communication and people skills whether face to face, over the telephone, or in writing. Confident in dealing with individuals at all levels within an organisation. A highly organised individual able to effectively prioritise and plan workload. Use of Microsoft Office Suite and CRM System. Use of Adobe Illustrator (Ai), to design and create literature. A willingness to travel, mainly within in the UK but occasionally overseas. Desirable Experience of a re-brand exercise, or new product brand development. Please send us your CV for immediate consideration. Keywords Digital Marketing, Marketing Exec, Analytics, Events Coordinator, Copywriting, social media, Social Media Manager, Community Manager, SEO, PPC, Social Media, Events Coordinator, Marketing Manager, Creative Manager, B2B.