A wide range of businesses engage in e-mail and fax marketing.
Those wondering about the benefits of email marketing in today's ever-changing online and marketing environment are furnished with a genuine statistical explanation. The research conducted by the Direct Marketing Association stated that, email marketing generated an ROI of $48.34 for every dollar spent on it in 2007. The expected figure for 2008 is $45.06, and the prediction for 2009 is $43.52. It outperforms all the other direct marketing channels examined.
E-mail marketing is the most cost effective form of direct marketing. The message can be delivered to thousands of recipients. It is also the easiest way to reach the target customers you have identified. In e-mail marketing the response rates are higher when compared to other modes, mainly because e-mail marketing is capable to collect a straightforward response from the customer. With the advanced technologies, it is possible to produce attractive and information-packed electronic newsletters and customise them to particular audiences.
As in every methods of direct marketing e-mail marketing does have certain disadvantages. The contacts details may go out-of-date much faster than telephone numbers or addresses, so periodical updation is an inevitable factor. The persistent problem of spam - unsolicited email, is another disadvantage of e- mail marketing. Increasingly sophisticated anti-spam software also means that many marketing emails are deleted before they arrive at their destination.
But all the above mentioned defects becomes least important when the results out generates a heap of actionable data you can use to refine your approach and messages.